To celebrate Nike Air Max day 2020 which landed at the beginning of UK’s Covid-19 lockdown, thy.self collaborated with one of our favourite Sneakerheads, TT Finlay and Nike London to deliver a lockdown digital campaign which included a podcast episode speaking to female Sneakerheads across thy.self’s UK & NYC community including Liz Beecroft, Ikechi Amaechi & Sharkkana Pryce - an IGTV series featuring UK Stylist Coco Mell and a digital activation where our community could design their own Air Max Sneaker with one finalist winning a year’s worth of Nike sneakers. It was legendary!

Head over to our podcast to listen to the thy.self x Nike Air Max Day 2020 episode where we gave our female Sneakerheads the mic to discuss the history of the Air Max, define what is a Sneakerhead, female wellness, women in our community who are changing the game and everything in between!

Photography by Jacquetta Clark